Tourism, Wine and Agrifood: Georgia's Emerging Sectors
Three fast-growing sectors, driven by record tourism and a centuries-old winemaking tradition: the less obvious opportunities for anyone looking to invest in Georgia.
Beyond real estate and business, Georgia offers investment sectors that are less obvious but growing fast: tourism has hit record revenues, Georgian wine has a centuries-old tradition and rising international demand, and agrifood benefits from public investment in rural infrastructure.
These sectors are often complementary — think of wine and food tourism in Kakheti — and can be an interesting entry point for anyone looking to diversify their investment in Georgia.
The Three Areas of Growth
Tourism & Wine Tourism
- Estimated tourism revenue: around €4.6 billion in 2025
- First half of 2025: €2 billion, +3.8% compared to 2024
- Kakheti: the leading region for wine tourism
- Growth also supported by direct flights from Europe
Agrifood & Wine
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Agricultural Sector Growth (2025)+3.9% forecast
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WineCenturies-old tradition, rising export demand
Frequently Asked Questions About Strategic Sectors in Georgia
How can I invest in tourism in Georgia?
The most common opportunities involve accommodation, short-term rentals (especially in Batumi and Kakheti), and activities linked to wine tourism.
Why is Georgian wine considered interesting for investors?
Georgia is recognised as one of the historic birthplaces of winemaking, with a traditional vinification method (in clay amphorae, called "qvevri") that's attracting growing international interest, both from a wine and a tourism perspective.
Is agrifood a sector open to foreign investors?
Yes, under the same general openness that characterises the Georgian economy; the sector benefits from public investment in rural infrastructure and sustainable farming techniques.
Considering an investment in these sectors?
Tell us about your project: we'll connect you with our network of partners in the sector.
Talk to Our Team